Returns sales-related parameters for the entire period of the store operation. The 'reports' access right is required.


  • format GET Optional

    Sets response format. Available options: json (default), xml.

Return value

Sales-related information array containing values with the following keys:

  • ampu float AMPU value.
  • arpu float ARPU value.
  • cac int CAC value.
  • ltv int LTV value.
  • roi int ROI value.
  • avg_order_profit float Average order profit.
  • avg_order_sales float Average order revenue.
  • totals array Data for the entire period with the following keys:
  • totals[]['cost'] float Expenses for marketing.
  • totals[]['customer_count'] int Number of customers who placed orders.
  • totals[]['order_count'] int Number of placed orders.
  • totals[]['paid_customer_count'] int Number of customer who placed orders that have been paid.
  • totals[]['profit'] float Total profit.
  • totals[]['purchase'] float Total purchase cost of ordered products.
  • totals[]['sales'] float Total revenue.
  • totals[]['shipping'] float Total shipping cost in placed orders.
  • totals[]['tax'] float Total amount of taxes applied to placed orders.
  • totals[]['total_days'] float Number of days since the very first order was placed.